Timeline
Industry
Health Tech
Type
App
Role
UI/UX Project Lead
Team
Designing for chronic care meant solving for more than functionality. It required empathy, clarity, and visual balance.
While CDM is still in early rollout, the design has already started reshaping how users engage with UBP:
More than just a feature, CDM is helping UBP evolve into a holistic, proactive health partner.
MVP Stage: Educate Through Clarity
For the MVP stage, we focused on education, starting with diabetes, the most prevalent chronic illness in Indonesia (affecting approximately 10.8% of the population). Our goal was to offer personalized, targeted guidance based on where users were in their health journey.
To identify each user's stage, we leveraged UBP’s existing Healthscore feature. This allowed us to tailor information and actions for three distinct user types:
Users who haven’t taken the diabetes healthscore
Introduced to general information and encouraged to take the assessment to understand their risk level.Users with a Probable Below Average or Below Average score
Received more urgent education about risk factors and early interventions.Users with average to above-average scores or existing diabetes
Guided with personalized tools, lifestyle tips, and ongoing support, helping them maintain their current health or manage their condition confidently.
Each interface was carefully designed to meet the user where they are, with the right tone, visuals, and support.
Next Stage - Ultimate 1
Through deeper research and ongoing conversations with doctors and specialists, we uncovered a critical insight:
Diabetes is often the starting point for many other chronic illnesses. Poorly managed diabetes can lead to conditions like hypertension, kidney disease, and cardiovascular issues.
That insight shaped our direction for Ultimate 1. While we are not tackling every chronic condition just yet, we chose to anchor this phase around diabetes, using it as a strong foundation for future expansion into broader chronic disease management.
To better understand real-world needs, we ran a survey via email targeting both diabetic patients at Prodia clinics and non-patients. We asked about their current health routines, desired features, and how they would prefer to engage with an app like this.
With that input, the focus of Ultimate 1 became clearer: build the right tools for managing diabetes while laying the groundwork for what is to come.
In this phase, we designed tools that support:
Monitoring key diabetes-related health metrics
Managing daily routines, habits, and medications
Reporting health data that can be shared with healthcare providers
By starting with diabetes and aligning with clinical needs, we’re creating a scalable model — one that can later extend to other chronic conditions with similar user challenges.
Working on Chronic Disease Management pushed us to think differently about product design in healthcare. We were not just solving for features; we were designing for behavior, mindset, and trust.
One of the biggest lessons was the importance of meeting people where they are. Some users are ready to take action. Others need time, reassurance, and small nudges. CDM reminded us that effective health design is about pacing, tone, and empathy, just as much as information and functionality.
“You don’t always need a diagnosis to start taking better care of yourself. This made me want to act before it’s too late.”
Choosing to start with diabetes was not just a content decision; it was a product strategy. Diabetes gave us a focused, high-impact use case that allowed us to test real behaviors, refine our system, and design with depth. And most importantly, it set us up for future expansion into other chronic conditions with similar challenges.
While we are still early in the rollout, this work has laid a strong, thoughtful foundation.
We are not just helping users track numbers; we are building a future where managing chronic illness feels empowering, not overwhelming.