Timeline
Mar 2023 - Oct 2024
Industry
Health Tech
Type
App & Web
Role
UI/UX Project Lead
Team
Prodia’s existing mobile experience was aging, both in tech and design. They were sunsetting their legacy app and launching U by Prodia, a modern platform aimed at younger users. But with over a million long-time users (many in older age groups), this transition risked confusion, drop-off, and brand erosion.
At the same time, the team needed to ship rapidly, with ambitious timelines, growing feature scope, and three distinct platforms to support.
Designing for Legacy and Future Users
We could not rely on deep user research due to time and access limitations. So, we worked with what we had: funnel data, team insights, and business priorities.
The biggest red flag? Only 28.7% of users who installed the app completed registration, a signal that onboarding friction was driving users away.
I redesigned the onboarding flow with clear guidance and progressive steps. Key actions like booking tests and viewing results were prioritized on the home screen with simplified navigation and color-coded visuals. Even with limited data, our goal was to build trust through clarity and predictability.
“Make it feel new — but familiar enough not to scare them away.”
Structuring for Speed without Sacrificing Quality
“We didn’t just move fast — we moved with clarity.”
Creating a Cohesive System Across Platforms
Designing for three audiences, patients, doctors/coaches, and admins, came with its own complexity. Each platform had its own behaviors and constraints, yet the brand needed to feel united.
We built a modular design system that scaled across platforms. From spacing rules to color tokens and input behaviors, every element was built to feel consistent while being flexible enough for each platform’s needs.
This system not only improved efficiency, it also helped the newly joined designer onboard faster and contribute to design ops.
This was not just about getting the experience right; it was about making healthcare feel accessible, modern, and trustworthy.
I designed a clean, medically inspired interface with soft contrast, generous spacing, and an intuitive visual hierarchy, all to create a sense of calm and clarity for users navigating their health journeys.
To scale our efforts across three platforms, we built a comprehensive style guide and a reusable component library. This not only ensured consistency across the Patient App, DHC App, and Admin Web, but also laid the foundation for a cohesive and scalable visual system that could evolve with the product.
This project stretched me in all the best ways, as a designer, a collaborator, and a leader.
Balancing strategy, process, and polish in a high-stakes project showed me how critical early alignment and intentional leadership are. I learned how to scale design thinking across teams, platforms, and constraints, without losing sight of users.
And perhaps most importantly: I saw firsthand how strong visual design amplifies trust, especially in healthcare.
“Good design solves problems. Great design earns trust.”