U by prodia reimagined
U by prodia reimagined
We want to empower users to take control of their health
by simplifying access to medical services and wellness insights
by simplifying access to medical services and wellness insights
Role
Role
As a UI/UX Project Lead, I focus on:
As a UI/UX Project Lead, I focus on:
As a UI/UX Project Lead, I focus on:
Problem Solving & Ideation – Collaborated with stakeholders to define goals, understand challenges, and craft effective design solutions while addressing tech limitations.
Problem Solving & Ideation – Collaborated with stakeholders to define goals, understand challenges, and craft effective design solutions while addressing tech limitations.
Problem Solving & Ideation – Collaborated with stakeholders to define goals, understand challenges, and craft effective design solutions while addressing tech limitations.
Process Assessment & Improvement – Evaluated workflows to enhance efficiency and ensure continuous improvement in design execution.
Process Assessment & Improvement – Evaluated workflows to enhance efficiency and ensure continuous improvement in design execution.
Process Assessment & Improvement – Evaluated workflows to enhance efficiency and ensure continuous improvement in design execution.
Team Oversight & Delivery – Led the design team, ensuring progress aligned with timelines and maintaining high-quality outputs.
Team Oversight & Delivery – Led the design team, ensuring progress aligned with timelines and maintaining high-quality outputs.
Team Oversight & Delivery – Led the design team, ensuring progress aligned with timelines and maintaining high-quality outputs.
Fostering Innovation – Challenged ideas to refine solutions and encouraged team members to explore passion in product design beyond their main BAU.
Fostering Innovation – Challenged ideas to refine solutions and encouraged team members to explore passion in product design beyond their main BAU.
Fostering Innovation – Challenged ideas to refine solutions and encouraged team members to explore passion in product design beyond their main BAU.
Client Relationship Management – Maintained strong client collaboration to align expectations and foster a productive partnership.
Client Relationship Management – Maintained strong client collaboration to align expectations and foster a productive partnership.
Client Relationship Management – Maintained strong client collaboration to align expectations and foster a productive partnership.
Strategic Reporting – Provided regular updates to the internal design director on project progress and identified opportunities for enhancement.
Strategic Reporting – Provided regular updates to the internal design director on project progress and identified opportunities for enhancement.
Strategic Reporting – Provided regular updates to the internal design director on project progress and identified opportunities for enhancement.
The problem
The problem
Balancing user transition, tight timelines, and multi-platform consistency, U by Prodia aimed to bridge digital healthcare access for both existing and new users.
U by Prodia (UBP) is a digital healthcare solution by Prodia, Indonesia’s largest clinical laboratory, designed to enhance patient access to medical services and serve as Your Personal Health & Wellness Companion. Recognizing that every individual has unique physical characteristics, lifestyles, and needs, UBP provides personalized care through features like health plans (meal & exercise guidance) and chronic disease management (CDM).
The project involves three platforms: the Patient App for end-users, the DHC App for doctors and health coaches, and the Admin Web for administrators.
One of the key challenges was transitioning existing users from the now-discontinued Prodia Mobile app, which primarily catered to an older demographic, while UBP targeted a younger, more tech-savvy audience. Another major challenge was the tight feature timelines, requiring meticulous planning to ensure high-quality design solutions without delays. Additionally, since we handled three platforms, it was crucial to craft dedicated user experiences for each while maintaining a seamless and consistent UX across all platforms. Given the size of the team, clear communication was essential to align expectations and ensure smooth delivery across all functions.
U by Prodia (UBP) is a digital healthcare solution by Prodia, Indonesia’s largest clinical laboratory, designed to enhance patient access to medical services and serve as Your Personal Health & Wellness Companion. Recognizing that every individual has unique physical characteristics, lifestyles, and needs, UBP provides personalized care through features like health plans (meal & exercise guidance) and chronic disease management (CDM).
The project involves three platforms: the Patient App for end-users, the DHC App for doctors and health coaches, and the Admin Web for administrators.
One of the key challenges was transitioning existing users from the now-discontinued Prodia Mobile app, which primarily catered to an older demographic, while UBP targeted a younger, more tech-savvy audience. Another major challenge was the tight feature timelines, requiring meticulous planning to ensure high-quality design solutions without delays. Additionally, since we handled three platforms, it was crucial to craft dedicated user experiences for each while maintaining a seamless and consistent UX across all platforms. Given the size of the team, clear communication was essential to align expectations and ensure smooth delivery across all functions.
U by Prodia (UBP) is a digital healthcare solution by Prodia, Indonesia’s largest clinical laboratory, designed to enhance patient access to medical services and serve as Your Personal Health & Wellness Companion. Recognizing that every individual has unique physical characteristics, lifestyles, and needs, UBP provides personalized care through features like health plans (meal & exercise guidance) and chronic disease management (CDM).
The project involves three platforms: the Patient App for end-users, the DHC App for doctors and health coaches, and the Admin Web for administrators.
One of the key challenges was transitioning existing users from the now-discontinued Prodia Mobile app, which primarily catered to an older demographic, while UBP targeted a younger, more tech-savvy audience. Another major challenge was the tight feature timelines, requiring meticulous planning to ensure high-quality design solutions without delays. Additionally, since we handled three platforms, it was crucial to craft dedicated user experiences for each while maintaining a seamless and consistent UX across all platforms. Given the size of the team, clear communication was essential to align expectations and ensure smooth delivery across all functions.
User Transition & Demographic Shift
With no deep user research opportunity, we focused on making core functions—booking lab tests and viewing results—intuitive for legacy users. Ensuring a seamless migration, we tackled challenges from credential differences between old and new systems, enabling users to retrieve past test results smoothly.
Through funnel data analysis, we identified a significant drop-off from install to registration—only 28.7% of users who installed the app completed registration. This highlighted a critical issue in the onboarding process that could impact legacy user retention. Addressing these gaps was essential to prevent user loss during migration.
For lab test booking, we streamlined discovery for quicker access, while lab results featured color indicators for easy interpretation. Though we aimed to provide detailed explanations for test results, data limitations restricted this. Despite constraints, we ensured both legacy and new users could navigate effortlessly.
User Transition & Demographic Shift
With no deep user research opportunity, we focused on making core functions—booking lab tests and viewing results—intuitive for legacy users. Ensuring a seamless migration, we tackled challenges from credential differences between old and new systems, enabling users to retrieve past test results smoothly.
Through funnel data analysis, we identified a significant drop-off from install to registration—only 28.7% of users who installed the app completed registration. This highlighted a critical issue in the onboarding process that could impact legacy user retention. Addressing these gaps was essential to prevent user loss during migration.
For lab test booking, we streamlined discovery for quicker access, while lab results featured color indicators for easy interpretation. Though we aimed to provide detailed explanations for test results, data limitations restricted this. Despite constraints, we ensured both legacy and new users could navigate effortlessly.
Tight Feature Timelines
To optimize our workflow, we refined our process in collaboration with the Business Analyst (BA), structuring the feature ideation and solution process into two phases. Before diving in, we estimated effort levels across BA, design, and tech based on grooming sessions with the client’s product team.
Phase One: Requirement Gathering—We worked to understand business needs, crafted ideas and solutions, and proposed them to the client’s product team using wireframes for clearer visualization. To minimize late-stage adjustments, we required client sign-off before moving to high-fidelity design.
Phase Two: High-Fidelity Design & Development Handoff—We covered all permutations and edge cases before seeking a second sign-off, ensuring smooth development. Any late-stage insights were evaluated based on impact and effort before consideration. This structured approach helped us maintain quality despite tight timelines.
Tight Feature Timelines
To optimize our workflow, we refined our process in collaboration with the Business Analyst (BA), structuring the feature ideation and solution process into two phases. Before diving in, we estimated effort levels across BA, design, and tech based on grooming sessions with the client’s product team.
Phase One: Requirement Gathering—We worked to understand business needs, crafted ideas and solutions, and proposed them to the client’s product team using wireframes for clearer visualization. To minimize late-stage adjustments, we required client sign-off before moving to high-fidelity design.
Phase Two: High-Fidelity Design & Development Handoff—We covered all permutations and edge cases before seeking a second sign-off, ensuring smooth development. Any late-stage insights were evaluated based on impact and effort before consideration. This structured approach helped us maintain quality despite tight timelines.
Multi-Platform Consistency
Designing for multiple platforms is challenging because each serves a different type of user. A strong design system was essential to maintain consistency and speed up the design process. Additionally, careful planning for features used across all three platforms helped us catch potential gaps early, reducing back-and-forth revisions and improving overall design efficiency.
Multi-Platform Consistency
Designing for multiple platforms is challenging because each serves a different type of user. A strong design system was essential to maintain consistency and speed up the design process. Additionally, careful planning for features used across all three platforms helped us catch potential gaps early, reducing back-and-forth revisions and improving overall design efficiency.
Wins, challenges & Growth
Wins, challenges & Growth
Overcoming roadblocks, scaling efficiency, and empowering the team—driving impact through strategy, collaboration, and design.
At the start of the UBP project, our two-person design team meant I balanced leadership, client management, and hands-on execution. Prioritizing efficiently, I streamlined workflows, set clear design directions, and ensured strong collaboration. This experience strengthened my ability to lead while staying deeply involved in design, driving smoother execution.
At the start of the UBP project, our two-person design team meant I balanced leadership, client management, and hands-on execution. Prioritizing efficiently, I streamlined workflows, set clear design directions, and ensured strong collaboration. This experience strengthened my ability to lead while staying deeply involved in design, driving smoother execution.
Unclear objectives for three core features caused a major roadblock and misalignment, leading to delays in the product roadmap. To resolve this, we led a month-long workshop with stakeholders to refine priorities and align on scalable solutions. By the end, we defined the MVP for each feature and identified the priority features essential for revenue, allowing us to focus on execution and user experience.
Unclear objectives for three core features caused a major roadblock and misalignment, leading to delays in the product roadmap. To resolve this, we led a month-long workshop with stakeholders to refine priorities and align on scalable solutions. By the end, we defined the MVP for each feature and identified the priority features essential for revenue, allowing us to focus on execution and user experience.
I took the time to understand a newly joined designer’s workflow, strengths, and areas of interest. Through our conversation, I discovered her passion for design operations. Recognizing this, I encouraged her to explore design ops beyond her BAU tasks. She successfully optimized our design system, improving component discoverability, usability, and team productivity. Read more about her impact & process here.
I took the time to understand a newly joined designer’s workflow, strengths, and areas of interest. Through our conversation, I discovered her passion for design operations. Recognizing this, I encouraged her to explore design ops beyond her BAU tasks. She successfully optimized our design system, improving component discoverability, usability, and team productivity. Read more about her impact & process here.
Reflections
Reflections
The UBP project presented unique challenges, from user transition and tight timelines to multi-platform consistency. However, through structured planning, strong collaboration, and a proactive approach to problem-solving, we were able to navigate complexities and deliver impactful solutions.
The UBP project presented unique challenges, from user transition and tight timelines to multi-platform consistency. However, through structured planning, strong collaboration, and a proactive approach to problem-solving, we were able to navigate complexities and deliver impactful solutions.
The UBP project presented unique challenges, from user transition and tight timelines to multi-platform consistency. However, through structured planning, strong collaboration, and a proactive approach to problem-solving, we were able to navigate complexities and deliver impactful solutions.
Key takeaways include:
Key takeaways include:
Key takeaways include:
Early alignment prevents delays—structured sign-offs reduced unnecessary revisions.
Early alignment prevents delays—structured sign-offs reduced unnecessary revisions.
Early alignment prevents delays—structured sign-offs reduced unnecessary revisions.
Empowering team members drives efficiency—leveraging strengths improved workflows.
Empowering team members drives efficiency—leveraging strengths improved workflows.
Empowering team members drives efficiency—leveraging strengths improved workflows.
Strategic thinking enhances execution—balancing leadership with hands-on work ensured quality output.
Strategic thinking enhances execution—balancing leadership with hands-on work ensured quality output.
Strategic thinking enhances execution—balancing leadership with hands-on work ensured quality output.
Through these experiences, I grew as a leader, a strategist, and a problem solver, reinforcing the belief that great design is not just about visuals—it’s about solving the right problems in the right way.
Through these experiences, I grew as a leader, a strategist, and a problem solver, reinforcing the belief that great design is not just about visuals—it’s about solving the right problems in the right way.
Through these experiences, I grew as a leader, a strategist, and a problem solver, reinforcing the belief that great design is not just about visuals—it’s about solving the right problems in the right way.